Francisco Serafini served as Creative Copywriter & Content Manager at SOFTSWISS until 2026.
Francisco is a multilingual professional with a Bachelor's Degree in Sports Marketing from Universidad de Tres de Febrero and a Master's in Creative Writing from Escuela del Arte Europea.
Before his tenure at SOFTSWISS, Francisco served as the LatAm Marketing Coordinator at SHIMANO, where he devised and executed tailored marketing strategies for the Latin American market and launched the Brazilian iGaming Market Report 2023, which set unprecedented benchmarks and captured industry-wide attention.
Francisco's professional journey spans continents, including North, Central, and South America, Africa, Oceania, Asia, and Europe. This extensive global exposure has honed his expertise in understanding diverse markets and consumer behaviours.
