Cost per Acquisition (CPA)

Cost per Acquisition (CPA) defines a performance-based pricing model in which an operator pays a fixed amount for each completed acquisition event generated through a marketing channel. In iGaming, the qualifying action typically corresponds to a first-time deposit (FTD), although the exact trigger is defined contractually.

CPA enables operators to benchmark acquisition efficiency, compare traffic sources, and align marketing expenditure with projected Lifetime Value (LTV) and profitability targets.

How to Calculate CPA

Total acquisition spend ÷ number of qualifying acquisition events