SOFTSWISS joins SiGMA Africa 2026, which will be held from 3-5 March 2026 in Cape Town, South Africa. Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, participates in the conference and shares her insights about the African market and sports betting products.
A 2025 research by the National Gambling Board (South Africa) shows that betting has become the backbone of Africa’s regulated gambling market, accounting for nearly 70% of total industry revenue. Africa’s regulated betting market has more than tripled in value since 2022, highlighting exceptional long-term growth momentum. The data demonstrates strong opportunities in the African market in 2026.
Miranda Guliashvili will join the discussion “Sports Betting Product, Odds, and Local Market Fit” on 4 March, from 15:30 to 16:00. She will share how operators can sharpen their relevance for African bettors and strengthen their presence in this promising market.
Alongside its active participation in industry events, SOFTSWISS consistently shares its expertise through research and market analysis. In recent years, the tech provider has invested in a number of in-depth studies, including the South Africa: iGaming Market Overview 2025, which highlighted the maturity of the region’s digital betting ecosystem, from the dominance of sports betting to the leading role of mobile channels and regulated growth.
These insights are complemented by our 2026 iGaming Trends Report, which places regional developments within a broader global context and helps operators anticipate key shifts shaping the industry.
Partners and visitors are welcome to the SOFTSWISS Stand 054 to discuss the key directions of iGaming in Africa.
