White Label Sportsbook Solution

Operators seeking to quickly enter the online sports betting market and build a large player base choose the White Label Sportsbook. Let SOFTSWISS, your White Label Sportsbook partner, handle licensing, payments, and integrations with new live betting and sports odds providers while you focus on commercialising via the time-tested solutions.

The White Label Sportsbook is the last puzzle piece of your winning iGaming brand – no matter how seasoned you are, our white label sports betting platform, a compelling, technically sound, and absolutely faultless, is just the right to start your own white label sportsbook.

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Integration of white label sports betting app just in 4+ days


Winning combination of gamification tools and sportsbook bonus activations


In-house risk management team

Cobra bet
Rocket play

What's included?

Dedicated back office

Rely on SOFTSWISS and get instant data reports, control over multiple brands, and full technical support with the standalone back office.


Integrated payment systems

Get your white label crypto-friendly sportsbook with a suite of payment methods from the start.


Player segmentation

Work with the player CRM to segment your players based on their gaming patterns and preferences build a bonus policy for specific cohorts and more.


Solid risk management

Let SOFTSWISS handle all your risk management activities, lowering your costs and workload while keeping your reputation intact.


Dedicated account manager

Maximise your team's potential by working with someone who knows the white label sports betting platform inside out.


ISO 27001 Compliant

We maintain an ISO 27001 compliant Information Security Management System, safeguarding our assets and our customers' data. Join us in securing your own data by exercising due diligence and following basic security rules.


Unbeatable Sportsbook Solution

Why do both novice and seasoned sports bettors choose the White Label Sportsbook Solution? That’s right, it's all about a rapid entry into immense betting markets. A quick launch is a valuable asset, but it is not the only one.

Your off-the-shelf payment systems

Online sports betting sites entering new markets require the introduction of a large number of payment systems. Eliminate the hassle of negotiating with payment solution providers — the SOFTSWISS White Label Sportsbook software features dozens of different payment methods to meet local market requirements and provide long-term player satisfaction.

Make it easy for your players to deposit and bet with numerous e-wallets at their disposal (Neteller, Skrill, Qiwi, Yandex, Ecopayz, and others).

  • SOFTSWISS merchant accounts
  • Crypto-friendly environment
  • Popular e-wallets available
  • Bank transfers

Managed Services

Your sports betting business performance relies on your project security and player satisfaction. Outsource your full-cycle player care to SOFTSWISS professionals. Smooth onboarding and 5-star customer service, enriched with game parlay, rewards programs, and competitive odds – reactivate your audience with the best working practices in the industry. 

SOFTSWISS also offers a team of anti-fraud experts on call to safeguard your finances and detect scams.

  • First Line Support
  • Dedicated Anti-Fraud Support
  • VIP Player Support
  • Player Retention
  • Player Reactivation
  • Content Management

Technical infrastructure

With the SOFTSWISS White Label Sports Betting platform, you can grow your business and segment your players based on their interests. Get a deeper understanding of punter behavior and tailor your bonus offers accordingly.

The White Label Sportsbook software comes with an integrated CMS to facilitate extensive customization and content management, as well as a standalone back office to ensure optimal brand management.

  • Extensive player segmentation
  • Instant in-depth reporting
  • CMS, PAM, and back office
  • Bonus personalisation
White Label Sportsbook Solution Sportsbook Integration

Not sure which Sportsbook Solution fits you better?

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Sports betting odds providers

Betting odds from the most reputable providers are available for all major events, including the esports industry.





How Does a Sportsbook Work?

Watch our brief video to understand sportsbook platforms. In just 90 seconds, you will learn about the key components and get a clear overview of how these platforms operate.

Understanding Sports Betting Software

White Label Licences

Choose from the following licensing options for your sports betting operation.

All licenses

Curacao Gaming licenсe

Government of Curacao/ Antillephone N.V.

Kahnawake Gaming licenсe

Kahnawake Gambling Commission

White Label Sportsbook Setup Process

After you contact the SOFTSWISS Team, we will guide you through each step to ensure an efficient setup of your sports betting site.


Initial Consultation (both sides)

Discuss your requirements and objectives.


Agreement and Licence Choice (both sides)

Sign contracts and choose additional features.


Integration (both sides)

Integrate the Sportsbook with your platform (time frame varies).


Customisation (client with SOFTSWISS help)

Customise branding, user interface, and features (bonuses, jackpots, and more).



Conduct thorough testing to ensure everything works correctly.


Training (client with SOFTSWISS help)

Train your team on using the platform.

Go Live (client)

Launch the sportsbook brand and start promotion.

Ongoing Support (client with SOFTSWISS help)

Utilise the SOFTSWISS Team’s support for maintenance and scaling.

Frequently Asked Questions

How long does it usually take to set up the White Label Sportsbook solution?

For operators using the SOFTSWISS Casino Platform, setting up the White Label Sportsbook can take as little as 2 weeks. By choosing our template design, you can be up and running within this timeframe. However, the exact duration depends on your project's specifics and our collaborative efforts.

What affects the speed? Factors include the type of launch (standalone brand or sub-brand for an existing casino), the iGaming platform used, the frontend choice (template or custom), and other details. Once we understand your needs and current situation, the team can provide an exact estimate.

How much can I customise the user interface and player experience on the white label sports betting site?

You have complete control over the customization of your project. The SOFTSWISS Sportsbook CMS system allows you to quickly modify any part of the interface, including:

  • Logo
  • Colour scheme
  • Page banners
  • Header and footer
  • Sidebar
  • Mobile menu

If you are considering migrating from another sportsbook software and wish to maintain a recognisable frontend for your players, we can support that transition smoothly. The Sportsbook Team can also create and maintain a unique user interface tailored to your markets and audiences, offering extensive customisation options.

How does the SOFTSWISS Sportsbook Platform ensure it can grow and evolve with my business needs?

The Sportsbook Team releases new features and improvements multiple times a month, enabling us to:

  • Respond quickly to market and player changes.
  • Maintain the product's technical excellence and stability.
  • We regularly seek client feedback to shape the Sportsbook Platform roadmap for future improvements. If a specific feature is in demand, the team is always open to developing it to enhance the sports betting experience for your players.

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