SOFTSWISS announces its participation in ICE Barcelona 2025, a landmark event in the global iGaming calendar. The exhibition will take place in its new location, Barcelona, from 20 to 22 January, kicking off the year's journey across the iGaming ocean.
With its relocation from London, ICE Barcelona 2025 promises to be bigger and more dynamic than ever, drawing a record-breaking number of attendees and exhibitors.
SOFTSWISS comes to Barcelona with its new creative concept: ‘Hungry for success? Dive in with SOFTSWISS’. The idea is brought to life through a powerful shark image symbolising strength, leadership, and technological superiority. Sharks do not just go with the flow, they lead. Similarly, SOFTSWISS leads the industry by navigating its partners to success in iGaming.
SOFTSWISS will highlight all the updates of its award-winning product portfolio, including the three most recent solutions:
- Lotto Software: a solution that enables betting on over 300 popular lottery draws worldwide.
- Horse Racing Module: a feature within the SOFTSWISS Sportsbook that enables flexible fixed-odds betting with customisable features like race cards, silks, and diverse bet types.
In the 2025 exhibition season, SOFTSWISS is going beyond the current industry trend of 3D content. The company is stepping to the next level by launching 360° panoramic content to bring the creative concept to life. A brand-new technological stand will feature light show elements and Extended Reality (XR) activities to provide ICE visitors with an immersive experience.
Partners, clients, and industry professionals can book a meeting with the SOFTSWISS team at stand 2G42 to discuss collaboration opportunities and industry trends in 2025.
