SOFTSWISS launched a new limited capsule collection created in collaboration with motorsport legend Rubens Barrichello and iconic racing brand Sparco. Following the success of their first capsule released last year, the partners return with the second edition, inspired by the Driven by Ambition concept.
The exclusive presentation of the collection will take place at BiS SiGMA South America 2026, marking a significant milestone for the partnership in the heart of the Latin American market.
Barrichello’s racing career, Sparco’s motorsport heritage, and SOFTSWISS’ technology have each been shaped by environments where reliability is critical, and performance is proven under pressure. The second capsule edition carries that into form.
Designed by Brazilian Sportswear Designer, Denis Romanell, and produced by Sparco Brazil, the collection employs technical fabrics and sharp geometries to evoke the visual trace of a car in motion, balancing tactile comfort with the resilience required on the track. At the core of the visual language is the Velocity Bar, a signature graphic element developed specifically for this collaboration.
When I was racing on the world’s greatest tracks wearing Sparco, I never imagined that one day I would create my own collection with them. Back then, I was focused only on victory, on moving forward, one step at a time. Today, this capsule collection with SOFTSWISS and Sparco is especially meaningful, as it symbolises our common journey. It feels symbolic of the journey we share, a commitment to staying true to your path, respecting hard work, and building something consistent, reliable, and worthy of trust. Just like in motorsport, success comes from dedication, precision, and partners who believe in the same values.
Rubens Barrichello
Non-Executive Director in Latin America at SOFTSWISS
At Sparco, performance has always been about more than speed – it is about engineering, trust, and long-term partnerships. Working with Rubens is part of our history on the track, and evolving that relationship into a second capsule collection together with SOFTSWISS reflects the natural progression of that legacy. This project brings together motorsport heritage, contemporary design, and the precision mindset that defines both racing and technology. It is not simply a lifestyle collection; it is a collaboration rooted in authenticity, shared standards, and the drive to keep pushing forward.
Diego Lamura
Corporate Marketing and Communication, Motorsport and Partnerships at Sparco
Delegates and partners are invited to explore the latest collection at Booths M80 & M85 during BiS SiGMA South America 2026.
