SOFTSWISS Takes Centre Stage at BiS SiGMA South America 2026 as Main Partner

SOFTSWISS will take centre stage at BiS SiGMA South America 2026, taking place in São Paulo from 7–9 April, as the main partner of the event. The software provider’s presence will highlight its growing role in the Latin American iGaming market and its long-standing partnership with SiGMA, united by a shared ambition to support the development of a strong and transparent regulated gaming ecosystem across the region.

The event will open with a high-profile ceremony featuring Eman Pulis, Founder of SiGMA Group, Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, and Brazilian authorities. Their appearance will mark the official opening of BiS SiGMA South America, setting the tone for one of the most anticipated industry gatherings in Latin America.

Last year, Rubens Barrichello made a memorable entrance ahead of the opening ceremony in a red sports car, creating one of the standout moments of the event. This year, SOFTSWISS, together with SiGMA and Barrichello, plans to go even further by preparing an even more spectacular opening for the exhibition.

Latin America is one of the most dynamic and promising regions for the iGaming industry today, with Brazil playing a central role in this transformation. At SOFTSWISS, we see the region not only as a growth opportunity but as a long-term strategic priority. Our role as the Main Partner of BiS SiGMA South America reflects our commitment to investing in the market, supporting the development of a strong regulated ecosystem, and working closely with operators to help the industry grow in a sustainable and successful way.

Olga Resiga

Chief Business Development Officer at SOFTSWISS

Back in Formula 1, I always respected how Rubens Barrichello once put the team first during the 2010 German Grand Prix. Not every driver is willing to sacrifice a personal win for the bigger picture. That same team-first mindset is something I see today in the leadership at SOFTSWISS, which is probably why the collaboration works so well. I look forward to welcoming Rubens and the SOFTSWISS team to BiS SiGMA South America 2026 in São Paulo this April.

Eman Pulis

Founder of SiGMA Group

The company’s presence at the event will be built around the idea “Fuel your growth. We are the team behind you” drawing inspiration from the world of motorsport where progress is driven by teamwork, precision, and powerful engineering working behind every successful driver. At the SOFTSWISS stand, visitors will have the opportunity to challenge Rubens Barrichello in a virtual racing simulator featuring the iconic Interlagos circuit, bringing the concept to life through an interactive experience that connects motorsport performance with technological innovation.

SOFTSWISS recently strengthened its commitment to Brazil by joining ANJL, represented by Carla Dualib, Regional Business Development Manager in Latin America. The membership reflects the company’s active role in supporting the development of a sustainable and transparent gaming industry in Brazil.

The company continues to expand its footprint across Latin America following the certification of its key products for the Brazilian regulated market. The SOFTSWISS ecosystem of iGaming solutions, including the Casino Platform, the Sportsbook, and the Game Aggregator, enables operators to successfully launch and scale their businesses in one of the world’s most promising regulated markets.

Delegates and partners are invited to explore the latest iGaming innovations and discuss local growth opportunities at booths M80 & M85 during BiS SiGMA South America 2026.