Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) calculates the average cost of acquiring a new player over a defined period or campaign. It helps operators assess acquisition efficiency, compare channels, and align marketing spend with projected player value. Operators must define which cost items are included and which player event qualifies as a new acquisition.

How to Calculate CAC

Total acquisition cost in the period ÷ number of new players acquired in the same period