{"id":240023,"date":"2025-05-07T16:34:32","date_gmt":"2025-05-07T16:34:32","guid":{"rendered":"https:\/\/www.softswiss.com\/news\/q1-2025-affilka-results\/"},"modified":"2025-05-07T16:34:32","modified_gmt":"2025-05-07T16:34:32","slug":"q1-2025-affilka-results","status":"publish","type":"post","link":"https:\/\/www.softswiss.com\/ru\/news\/q1-2025-affilka-results\/","title":{"rendered":"Affilka: +44 \u043d\u043e\u0432\u044b\u0445 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 I \u043a\u0432\u0430\u0440\u0442\u0430\u043b\u0435 2025 \u0433\u043e\u0434\u0430"},"content":{"rendered":"<?xml encoding=\"UTF-8\"><p><strong>Affilka &#1087;&#1086;&#1076;&#1074;&#1077;&#1083;&#1072; &#1080;&#1090;&#1086;&#1075;&#1080; &#1087;&#1077;&#1088;&#1074;&#1086;&#1075;&#1086; &#1082;&#1074;&#1072;&#1088;&#1090;&#1072;&#1083;&#1072; 2025 &#1075;&#1086;&#1076;&#1072;, &#1087;&#1088;&#1086;&#1076;&#1077;&#1084;&#1086;&#1085;&#1089;&#1090;&#1088;&#1080;&#1088;&#1086;&#1074;&#1072;&#1074; &#1091;&#1074;&#1077;&#1088;&#1077;&#1085;&#1085;&#1099;&#1081; &#1088;&#1086;&#1089;&#1090; &#1080; &#1091;&#1082;&#1088;&#1077;&#1087;&#1080;&#1074; &#1087;&#1086;&#1079;&#1080;&#1094;&#1080;&#1080; &#1086;&#1076;&#1085;&#1086;&#1075;&#1086; &#1080;&#1079; &#1083;&#1080;&#1076;&#1077;&#1088;&#1086;&#1074; &#1088;&#1099;&#1085;&#1082;&#1072; &#1087;&#1072;&#1088;&#1090;&#1085;&#1105;&#1088;&#1089;&#1082;&#1080;&#1093; &#1087;&#1088;&#1086;&#1075;&#1088;&#1072;&#1084;&#1084; &#1074; &#1089;&#1092;&#1077;&#1088;&#1077; iGaming.<\/strong><\/p><p><!--more--><\/p><p><span style=\"font-weight: 400;\">The first quarter of the year marked a period of significant achievements for Affilka by SOFTSWISS. In January, it was named <\/span><b>Affiliate Company of the Year<\/b><span style=\"font-weight: 400;\"> at the International Gaming Awards 2025, highlighting its growing recognition in the industry.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">In the first three months of 2025, <\/span><b>44 new brands<\/b><span style=\"font-weight: 400;\"> joined the Affilka platform, bringing the total number to over <\/span><b>450 brands<\/b><span style=\"font-weight: 400;\">. During the same period, affiliate GGR rose by <\/span><b>2.7%<\/b><span style=\"font-weight: 400;\">, the number of visits increased by <\/span><b>3.1%<\/b><span style=\"font-weight: 400;\">, and affiliate payments grew by <\/span><b>13.2%<\/b><span style=\"font-weight: 400;\"> compared to Q4 2024. Overall, Affilka now supports over <\/span><b>400 thousand <\/b><span style=\"font-weight: 400;\">affiliate accounts (+23.1% vs Q4 2024) and tracks more than <\/span><b>98 million<\/b><span style=\"font-weight: 400;\"> registered players, up from 87 million in Q4 2024.<\/span><\/p><p><span style=\"font-weight: 400;\">Alongside its financial gains, Affilka maintains an active pace of product development. The team is now preparing to release a new feature: <\/span><b>Cross-Brand Player Duplicate Detection<\/b><span style=\"font-weight: 400;\">. It will enable operators to detect identical player accounts across multiple brands within a single affiliate program. The tool will allow operators to optimise their marketing costs and improve traffic quality.&nbsp;<\/span><\/p><p><span style=\"font-weight: 400;\">The innovation is the third major update released by Affilka in the last six months. Earlier, the platform introduced the <\/span><a href=\"https:\/\/www.softswiss.com\/ru\/news\/increase-redirect-speed-with-affilka-new-feature\/\"><b>Geo-Distributed Redirect feature<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> which reduces user redirect times by fivefold and boosts player conversion. The most recent tool, the <\/span><a href=\"https:\/\/www.softswiss.com\/ru\/news\/cohort-analysis-report-at-affilka-platform\/\"><b>Cohort Analysis Report<\/b><\/a><span style=\"font-weight: 400;\">, enables operators to track and evaluate player behaviour more effectively.<\/span><\/p><p><span style=\"font-weight: 400;\">\"Affiliate marketing is evolving fast, and Affilka evolves with it,\" <\/span><b>says Anastasia Borovaya, Head of Affilka by SOFTSWISS.<\/b><span style=\"font-weight: 400;\"> \"We're focused on helping our partners meet emerging challenges &ndash; whether that means offering new ways to analyse player behaviour, refine traffic strategy, or cut costs without losing efficiency. The Cross-Brand Duplicate Detection tool is one more example of how we turn real-world operator needs into functional, high-impact solutions.\"<\/span><\/p><p><span style=\"font-weight: 400;\">Anastasia Borovaya recently participated as a guest lecturer at the Academy of Gaming Operations, where she led a session on the Affiliate Management course. She is expected to return to teach the course again in the second half of 2025.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":49,"featured_media":225331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","ep_exclude_from_search":false,"footnotes":""},"categories":[142,151],"tags":[],"class_list":["post-240023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>44 \u0431\u0440\u0435\u043d\u0434\u0430 \u0432 I \u043a\u0432. 2025 \u0433. | \u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b Affilka by SOFTSWISS<\/title>\n<meta name=\"description\" content=\"Affilka 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