Во время недели SiGMA Americas 2025 в Сан-Паулу SOFTSWISS организовала яркое автоспортивное шоу «Стань легендой на трассе» с Рубенсом Баррикелло, независимым директором SOFTSWISS в Латинской Америке.<\/b><\/p>
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The thrilling event united industry leaders and partners for a day of speed, strategy, and connection – combining live demo runs performed by Rubens himself, fun races, simulators, and an authentic Brazilian BBQ.<\/span><\/p>
Participants got a chance to share this unique experience with the Formula One legend, tapping into the adrenaline and emotion that define both motorsport and ambitious business partnerships.<\/span><\/p>
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, said:<\/b> “This event was all about celebrating trust, performance, and shared goals – values that matter both on the track and in business. When you're racing with the right people, every challenge becomes an opportunity.” <\/span><\/p>
Earlier that week, Rubens Barrichello opened the official SiGMA Americas 2025 summit with a powerful keynote address and ceremonial ribbon-cutting, marking the start of one of the most anticipated events in the industry calendar. His message focused on leadership, local expertise, and partnership as drivers of sustainable growth in Latin America.<\/span><\/p>
Taking the stage with a talk titled “Success Is About Who You Race With,” Barrichello shared lessons from his racing career and reflected on how precision, teamwork, and trust fuel lasting success in business. As a token of appreciation, SOFTSWISS presented special gifts to attendees who posed the most insightful questions during the session.<\/span><\/p>