{"id":225770,"date":"2025-02-28T17:21:54","date_gmt":"2025-02-28T17:21:54","guid":{"rendered":"https:\/\/www.softswiss.com\/?p=225770"},"modified":"2025-02-28T17:22:23","modified_gmt":"2025-02-28T17:22:23","slug":"cohort-analysis-report-at-affilka-platform","status":"publish","type":"post","link":"https:\/\/www.softswiss.com\/pt\/news\/cohort-analysis-report-at-affilka-platform\/","title":{"rendered":"SOFTSWISS lan\u00e7a Relat\u00f3rio de An\u00e1lise de Cohort na Affilka para decis\u00f5es estrat\u00e9gicas"},"content":{"rendered":"<?xml encoding=\"UTF-8\"><p><b>A SOFTSWISS anuncia o lan&ccedil;amento do Relat&oacute;rio de An&aacute;lise de Cohort na <a href=\"https:\/\/affilka.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Plataforma Affilka<\/a>. O novo recurso aprimora a forma como os operadores monitoram e avaliam o comportamento dos jogadores.<br>\n<\/b><\/p><p><!--more--><\/p><p>A premiada Affilka by SOFTSWISS, que j&aacute; oferece suporte a mais de <a href=\"https:\/\/affilka.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>440 marcas<\/strong><\/a>, apresenta um novo recurso projetado para exibir os dados em um formato de tabela intuitivo, facilitando a interpreta&ccedil;&atilde;o r&aacute;pida de insights essenciais. O Relat&oacute;rio de An&aacute;lise de Cohort agrupa os jogadores com base em caracter&iacute;sticas compartilhadas &ndash; como data de registro, primeiro dep&oacute;sito (FTD) ou qualquer data de dep&oacute;sito &ndash; para fornecer uma vis&atilde;o detalhada das tend&ecirc;ncias, taxas de reten&ccedil;&atilde;o e desempenho de campanhas ao longo do tempo.<\/p><p>Os operadores podem configurar o relat&oacute;rio com filtros essenciais, incluindo:<\/p><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tipo de cohort:<\/strong> Segmenta&ccedil;&atilde;o de jogadores por data de registro, FTD ou dep&oacute;sito.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Tamanho do cohort:<\/strong> Agrupe os dados por dia, semana ou m&ecirc;s.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Intervalo e dura&ccedil;&atilde;o do per&iacute;odo:<\/strong> Defina o per&iacute;odo de an&aacute;lise e como os dados s&atilde;o agrupados.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>M&eacute;tricas:<\/strong> An&aacute;lise de mais de 40 indicadores de desempenho.<\/li>\n<\/ul><p>Filtros extras, como IDs de parceiros, marcas e IDs de campanhas\/promo&ccedil;&otilde;es, garantem maior personaliza&ccedil;&atilde;o, garantindo que os usu&aacute;rios possam ajustar suas an&aacute;lises para atender a metas estrat&eacute;gicas espec&iacute;ficas. Essa flexibilidade possibilita que os operadores acompanhem a reten&ccedil;&atilde;o, avaliem campanhas de marketing e tomem decis&otilde;es baseadas em dados, otimizando os resultados gerais.<\/p><p>&ldquo;Nosso objetivo sempre foi capacitar nossos parceiros com insights acion&aacute;veis&rdquo;, disse <strong>Gleb Bichan, L&iacute;der de Produto da Affilka by SOFTSWISS<\/strong>. &ldquo;Estou entusiasmado em apresentar nosso novo Relat&oacute;rio de An&aacute;lise de Cohort, um divisor de &aacute;guas na compreens&atilde;o do comportamento dos jogadores no iGaming. Essa ferramenta poderosa permite que os operadores acompanhem o engajamento, me&ccedil;am a reten&ccedil;&atilde;o e otimizem as estrat&eacute;gias de marketing por meio da an&aacute;lise de grupos de jogadores ao longo do tempo. Com insights mais profundos sobre a atividade do usu&aacute;rio, as empresas podem tomar decis&otilde;es baseadas em dados que aprimoram as experi&ecirc;ncias dos jogadores e impulsionam o sucesso a longo prazo. Acreditamos que esse recurso capacitar&aacute; nossos clientes com as an&aacute;lises de que precisam para se manterem &agrave; frente no competitivo mercado de iGaming.&rdquo;<\/p><p><strong>Anna, L&iacute;der da Equipe de Afiliados da 7BitPartners<\/strong>, comenta sobre a efici&ecirc;ncia do novo recurso: &ldquo;O novo Relat&oacute;rio de An&aacute;lise de Cohort simplificou nossa an&aacute;lise de tr&aacute;fego ao consolidar a atividade dos jogadores em um relat&oacute;rio claro e intuitivo, especialmente para fontes de <a href=\"https:\/\/www.softswiss.com\/pt\/knowledge-base\/kpi-online-gaming\/\">CPA<\/a>. Essa ferramenta nos permite identificar rapidamente tend&ecirc;ncias de longo prazo e detectar tr&aacute;fego de baixa qualidade, acelerando nosso processo de tomada de decis&otilde;es. O design intuitivo e o processamento r&aacute;pido do relat&oacute;rio aprimoraram significativamente nosso fluxo de trabalho geral.&rdquo;<\/p><p>Clientes atuais e potenciais podem conhecer as mais recentes inova&ccedil;&otilde;es da SOFTSWISS na SiGMA Africa, na Cidade do Cabo, agendando uma reuni&atilde;o no estande 56P <a href=\"https:\/\/events.softswiss.com\/#contact_us\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">acessando o link (em ingl&ecirc;s)<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":49,"featured_media":225331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","ep_exclude_from_search":false,"footnotes":""},"categories":[236],"tags":[],"class_list":["post-225770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This 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