{"id":88164,"date":"2024-03-21T13:29:47","date_gmt":"2024-03-21T13:29:47","guid":{"rendered":"https:\/\/www.softswiss.com\/?p=88164"},"modified":"2024-04-08T18:48:19","modified_gmt":"2024-04-08T18:48:19","slug":"maximise-retention-with-email-marketing","status":"publish","type":"post","link":"https:\/\/www.softswiss.com\/es\/news\/maximise-retention-with-email-marketing\/","title":{"rendered":"\u00bfC\u00f3mo maximizar la retenci\u00f3n con un marketing por email eficaz?"},"content":{"rendered":"<?xml encoding=\"UTF-8\"><p><b>La participaci&oacute;n de los jugadores afecta directamente los ingresos del operador. SOFTSWISS comparte consejos de expertos para retener jugadores de forma eficaz a trav&eacute;s del marketing por email.<\/b><\/p><p><span style=\"font-weight: 400;\">El Equipo de Retenci&oacute;n de Jugadores, como parte de los&nbsp;<\/span><a href=\"https:\/\/www.softswiss.com\/managed-services\/\"><span style=\"font-weight: 400;\">Servicios Gestionados de SOFTSWISS<\/span><\/a><span style=\"font-weight: 400;\">, se centra en aumentar la participaci&oacute;n a trav&eacute;s del marketing por correo electr&oacute;nico para aumentar el valor de vida del jugador y el crecimiento de las ganancias. La eficacia del marketing por email depende de m&eacute;tricas clave como la tasa de apertura, la tasa de clics, la tasa de conversi&oacute;n y la tasa de cancelaci&oacute;n de suscripci&oacute;n. El equipo emplea las siguientes estrategias para optimizar estas m&eacute;tricas y mejorar el rendimiento general de la campa&ntilde;a.<\/span><\/p><p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":49,"featured_media":86174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"limit_modified_date":"1","last_modified_date":"","ep_exclude_from_search":false,"footnotes":""},"categories":[154,152],"tags":[],"class_list":["post-88164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfC\u00f3mo maximizar la retenci\u00f3n con un marketing por email eficaz? | SOFTSWISS<\/title>\n<meta name=\"description\" content=\"El compromiso de los jugadores afecta directamente a los ingresos del operador. 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